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Apple’s iPhone Gains Record Market Share in India Despite Smartphone Slowdown

Apple’s iPhone Gains Record Market Share in India Despite Smartphone Slowdown

Author:

Global Cryptocurrency

Published:

2026-01-24 09:51:01

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Apple's iPhone has achieved a historic market share in India, climbing significantly from 7% in 2024 to set a new benchmark in the world's second-largest smartphone market. The growth comes even as India's broader phone market stagnates, with annual shipments remaining flat at 152-153 million units.

The tech giant's success stems from strategic moves including model diversification, premium branding appeal, and expanded distribution networks. "iPhone ownership has become a status marker in India's aspirational consumer base," notes Tarun Pathak of Counterpoint Research.

Apple's executive team has doubled down on India's importance, with CEO Tim Cook announcing all-time revenue records during October's earnings call. The company now operates five retail stores nationwide following its 2023 expansion push, including a new Noida location opened last month.

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